PROXIMA SLIM OPEN Display Case

The PROXIMA SLIM OPEN Display Case is an effective tool for increasing additional sales volume in retail and HoReCa. Its open design, narrow profile and reliable cooling system ensure maximum impulse purchase potential with minimal space occupancy — an ideal solution for petrol stations, store checkouts and cafés.

PROXIMA SLIM OPEN design and impulse purchase mechanism

The PROXIMA SLIM OPEN design is specifically optimised to stimulate impulse purchases. Open display — no glass or door barrier at the front; the customer can directly take the product, reducing the purchase decision time and increasing the likelihood of impulse purchases. SLIM profile — narrower depth compared to standard impulse display cases; suitable for checkouts, aisles and other limited-space locations. Cooling precision — a reliable cooling system that maintains the optimal temperature even in an unprotected open format. LED lighting — visually highlights products and attracts customer attention. Compact design — an elegant and simple profile that fits into any retail space design. Also take a look at the Impulse Display Case MUCINA.

Technical parameters

The PROXIMA SLIM OPEN technical parameters ensure effective cooling in an open display. Storage temperature — +2°C to +8°C for beverages and chilled products; stable temperature even with constant air circulation in the open display. Cooling system — built-in compressor with efficient ventilation cooling that compensates for heat inflow in the open format. LED lighting — energy-efficient LED; enhances product visibility and appeal. SLIM profile — the display case depth is significantly smaller than that of the standard model; precise dimensions should be clarified with BHS. Stationary or wheeled version — a mobile version on wheels is available for movement within the sales area. Also take a look at the Horizontal Impulse Display Case.

Optimal product placement in the PROXIMA SLIM OPEN

Product placement in impulse display cases directly affects sales results. Eye-level shelf — the most popular and highest-margin beverages; Red Bull, energy drinks, iced coffees; the customer sees them immediately. Lower shelves — larger volume bottles, water; large packaging. Seasonal rotation — in summer, focus on chilled beverages; in winter, also fresh juices and dairy drinks. Price indications — clear price labels; no recalculations at the checkout. Also take a look at the DROP-IN impulse display cases.

HoReCa and retail application scenarios

Petrol station or minimarket — the PROXIMA SLIM OPEN at checkouts or roadside food displays; high frequency of impulse purchases from travellers and self-service customers, for whom quick and easy access to a beverage or snack is the main criterion. Grocery store at the checkout zone — the PROXIMA SLIM OPEN as an additional beverage display at checkouts; increases the average receipt amount with impulse purchases. Café or bar — the PROXIMA SLIM OPEN in the beverage zone or aisle; easily accessible to customers without bartender involvement.

Frequently asked questions

Can the PROXIMA SLIM OPEN be placed directly at checkouts with limited space? Yes — the SLIM profile is designed specifically for such placement. Take a look at the Impulse Display EXTRA.

Which products sell best in an open impulse display case? Chilled beverages, energy drinks, iced coffee, small yoghurts and dairy products. Also take a look at the Impulse Display Cases VARNA RA & MINI VARNA RA.

Why choose BHS?

BHS – Baltic HoReCa Solutions supplies professional equipment for restaurants, cafés, hotels and canteens: more than 20,000 products from many manufacturers. Our specialists help you choose the right equipment and spare parts for your kitchen or bar.

Delivery

We deliver across the European Union. Delivery time and cost depend on the order volume and destination — contact the BHS team for an exact price and lead time.