Healthy eating and conscious food choices have become a key lifestyle trend — catering establishments that respond to this trend with an appropriate product offering attract a loyal and solvent customer base. Cafés, wellness centres, hotels and specialised restaurants are the primary consumers of healthy eating products in the HoReCa sector.
Superfoods and functional products
Superfoods — chia seeds, quinoa, spirulina, matcha, turmeric — are added to the menus of cafés and healthy eating restaurants that emphasise the nutritional value and functionality of the product. Matcha latte, spirulina smoothies and chia puddings are examples where superfoods form the basis of menu items.
Functional food products — beverages and dishes enriched with probiotics, vitamins or adaptogens — are a growing market segment actively adopted by wellness cafés and healthy eating establishments. Such products attract customers who view meals not only as a pleasure but also as an investment in their health.
Plant-based products
Plant-based alternatives to meat and dairy products — plant-based yoghurt, plant milk, tofu, tempeh — have become standard menu items in modern cafés and restaurants. Demand for vegan and vegetarian menu options is increasing among both customers and catering establishments.
Establishments that offer plant-based alternatives expand their potential customer base — not only to vegans and vegetarians but also to omnivorous customers who occasionally consciously choose plant-based options. This strategy meets both market demand and sustainability goals, strengthening the establishment’s positioning as a responsible and modern business.
HACCP and healthy eating products
Healthy eating products in catering are subject to the same HACCP requirements as regular products — proper storage at the correct temperature, allergen labelling and prevention of cross-contamination. Labelling of organic and natural products on the menu must comply with consumer rights requirements and must not mislead customers about the product composition.
Allergen information is a mandatory requirement — healthy eating products often contain potential allergens (nuts, seeds, soy products), about which the customer must be fully informed both on the menu and verbally upon request. The HACCP plan must also include allergen control and emergency procedures for these products.
HoReCa adaptation scenarios
In wellness cafés, the healthy eating product range forms the basis of the menu — matcha latte, avocado toast, smoothie bowls and superfood cocktails are the core offerings of such establishments. In hotel breakfast buffets, plant-based products and healthy eating options attract health-conscious guests.
Also explore Loose Tea NUNO, Syrups 1883 and other Food Products to expand your menu.
Frequently asked questions
Which healthy eating products are most in demand in cafés? The most in-demand healthy eating products in cafés are: plant milks (oat, nut) for coffee drinks, matcha powder, chia seeds for smoothies and yoghurt, as well as gluten-free bread and dessert alternatives. Demand is growing alongside the healthy lifestyle trend.
Do healthy eating products on the menu attract new customers? Yes — studies show that catering establishments offering at least 3–5 clearly labelled healthy eating options attract a broader customer base. Healthy eating options are important for both younger customers and health-conscious consumer segments.
Why choose BHS?
BHS – Baltic HoReCa Solutions supplies professional equipment for restaurants, cafés, hotels and canteens: more than 20,000 products from many manufacturers. Our specialists help you choose the right equipment and spare parts for your kitchen or bar.
Delivery
We deliver across the European Union. Delivery time and cost depend on the order volume and destination — contact the BHS team for an exact price and lead time.
