TOWER Display Case

The TOWER display case uses one of the key principles of modern retail design — vertical space utilisation. Since premium shop floor space is limited and floor area costs are high, a column display case provides maximum product display surface with minimal floor space. A lit TOWER display case at the entrance or in the centre becomes the dominant feature of the space and draws customers' eyes. BHS offers TOWER display cases to HoReCa businesses across Europe.

Types and construction of TOWER display cases

Enclosed TOWER display cases — with glass or acrylic doors on each side, ensuring product protection and controlled access. Available with sliding doors to save space when opening. Open TOWER display cases — without doors, providing direct access to products. Suitable for spaces with low dust and contamination risk. Refrigerated TOWER display cases — with a built-in compressor, maintaining a temperature of +2°C to +8°C for displaying chilled beverages, cheeses, desserts or other refrigerated products. Rotating TOWER display cases — with a rotation mechanism that slowly turns products for 360° visibility from all sides. Significantly increases product visibility. TOWER display case with wall bracket — mounted on the wall to save floor space. BHS helps you choose the right type.

Products in TOWER display cases

Confectionery products — cake slices, petit fours, macarons, tarts and other confectionery items that are visually appealing from all sides. Specialty chocolate and praline collections — premium chocolate products presented in a TOWER display case as works of art. Specialty beverages — premium coffee or tea collections, rum, whisky or other premium products in decorative packaging. Souvenirs and local products — items from local producers that serve as both gastronomic delights and souvenirs. Seasonal products — Christmas, Valentine’s Day or other themed collections that change regularly. BHS helps you choose a display case based on the type of products being showcased.

Lighting and visual appeal

The effectiveness of a TOWER display case is directly linked to its lighting — a well-lit display case attracts attention even from 10–15 metres away. LED lighting from above or the sides highlights product colours and textures, making confectionery or chocolate items visually more appealing. Some TOWER display cases are equipped with coloured or adjustable lighting, allowing the ambiance to be changed according to the season or campaign. A rotating, illuminated TOWER display case acts as a visual magnet in the retail space, creating a WOW effect for new visitors. BHS helps you choose the optimal lighting solution.

HoReCa usage scenarios

In a specialty café, a rotating TOWER display case by the entrance with illuminated macarons and petit fours is both an advertisement and an interior design element — customers often photograph and share it on social media. In a premium chocolate shop, a column display case in the centre with gift sets serves as the main display around which the entire store is organised. In a hotel lobby café, a TOWER display case featuring local producers’ products tells the story of local gastronomy and encourages impulse purchases.

Frequently asked questions

What is the standard height of a TOWER display case? The standard height of a TOWER display case is 150–200 cm, with 3–5 shelf levels. Some models reach 220–250 cm — such a display case becomes an eye-catching element in the space. BHS helps you choose the height based on ceiling height and customer visibility.

Can TOWER display cases rotate? A rotating platform is available as an additional feature or in specific models. Electric rotation creates dynamism and significantly increases product visibility. BHS helps you choose between a stationary and rotating version based on the concept and budget.

Why choose BHS?

BHS – Baltic HoReCa Solutions supplies professional equipment for restaurants, cafés, hotels and canteens: more than 20,000 products from many manufacturers. Our specialists help you choose the right equipment and spare parts for your kitchen or bar.

Delivery

We deliver across the European Union. Delivery time and cost depend on the order volume and destination — contact the BHS team for an exact price and lead time.