Horizontal Impulse Display Case

A horizontal impulse display case is an effective tool for product display and sales promotion—a horizontal layout with easy product access has been proven to stimulate impulse purchases and increase additional sales volume in retail outlets and HoReCa businesses.

Features of horizontal impulse display cases

The horizontal impulse display case is designed with a focus on product accessibility and sales promotion. Horizontal layout—products are placed on a horizontal plane at a height that is easily reachable for customers; this arrangement encourages impulse decisions, as shoppers can effortlessly access the item. Open or glass top—many models feature an open top for convenient product retrieval; some models are equipped with a sliding or lift-up glass cover. Cooled or non-cooled version—horizontal impulse display cases are available with integrated cooling for storing chilled products or without cooling for showcasing confectionery and non-refrigerated items. Spacious display area—the horizontal design provides a large product display surface, allowing multiple items to be presented simultaneously. Stainless steel or painted steel construction—the case is made from durable materials suitable for retail environments. BHS helps select the most suitable horizontal impulse display case based on your needs.

Where to use a horizontal impulse display case

A horizontal impulse display case is suitable for various retail and HoReCa formats. Checkout area in a store—a horizontal display case near the cash register or checkout counter as a classic impulse-buy location; grocery stores use this area for showcasing confectionery and other attractive items. Café or coffee bar—a horizontal display case with pastries and grab-and-go food near the cash register; easily accessible for customers, encouraging spontaneous purchases. Self-service restaurant—a horizontal display case with desserts, confectionery or beverages at the checkout stage. Petrol station or roadside shop—impulse-buy items such as confectionery, snacks and drinks in a horizontal display case near the payment point. Supermarket or hypermarket—a horizontal refrigerated display case with confectionery and grab-and-go products in cross-aisle zones for quick snack purchases.

Product placement and temperature maintenance

Proper product placement in a horizontal impulse display case maximises sales results. High-margin products—place in the most visible and easily accessible area of the case; items near the checkout can increase sales volume by 20–40%. Product rotation—regularly check product expiry dates and rotate items from the back to the front; older products should be placed at the front. Temperature in cooled models—ensure the correct cooling temperature for chilled products (usually 2–8°C); never overfill the case beyond the maximum load mark. Aesthetic appearance—regularly arrange products, remove damaged packaging and maintain the cleanliness of the case to preserve visual appeal. Lighting—if the case is equipped with internal lighting, it enhances product visibility and attractiveness.

HoReCa usage scenarios

Café with a checkout display case—a horizontal impulse display case with pastries near the cash register increases the average bill with spontaneous purchases at the time of ordering food and drinks. Store near a school or office—a horizontal display case with snacks, chocolate and grab-and-go items in the checkout area. Self-service restaurant—a horizontal refrigerated display case with salads, desserts and beverages at the final checkout stage. Sports or leisure centre with a buffet station—a horizontal display case with protein bars, drinks and healthy snacks near the entrance or exit. Petrol station—a horizontal display case with confectionery and quick snacks near the cash register is a classic impulse-buy location.

Frequently asked questions

What is the optimal height placement for a horizontal impulse display case? The ideal height is 85–100 cm from the floor, corresponding to the average adult waist height and ensuring easy product access; the exact height depends on the model. Contact the BHS team and explore the full Impulse Display Case range.

Is a horizontal display case suitable for storing frozen products? Standard horizontal impulse display cases are designed for chilled or non-refrigerated products; frozen products require specialised freezer display cases. Explore the Impulse Display Case MUCINA and Dolce Display Case.

Why choose BHS?

BHS – Baltic HoReCa Solutions supplies professional equipment for restaurants, cafés, hotels and canteens: more than 20,000 products from many manufacturers. Our specialists help you choose the right equipment and spare parts for your kitchen or bar.

Delivery

We deliver across the European Union. Delivery time and cost depend on the order volume and destination — contact the BHS team for an exact price and lead time.