PAROS Display Case

The PAROS impulse display case is a strategic solution for businesses looking to increase the average purchase value without additional sales staff — a properly placed impulse display case at the checkout or entrance area can significantly boost the volume of spontaneous product sales in HoReCa and retail businesses.

PAROS impulse display case — key features

The PAROS impulse display case is designed with a focus on compactness and sales efficiency. Compact size — the PAROS impulse display case is compactly dimensioned to fit conveniently at the checkout, counter edge or entrance area without taking up too much space. Efficient refrigeration — a professional cooling system maintains a stable temperature of +2°C to +8°C for refrigerated products on display. Large glass panel — products are clearly visible from the front and sides, attracting attention at the customer’s eye level. Attractive design — the PAROS display case’s clean lines and neutral colour blend into various interiors and enhance the space’s aesthetics. Easy loading — simple to open and load products, reducing staff time spent on product rotation. BHS helps select the optimal placement and configuration of the PAROS impulse display case.

Where to use the PAROS impulse display case

The PAROS impulse display case is suitable for high-customer-traffic areas where the product needs to be in the customer’s line of sight just before or at the moment of purchase. Checkout or counter area in a store or café — the PAROS impulse display case at the checkout with chocolate bars, snacks, energy drinks or small confectionery items. Fuel station convenience store — the PAROS impulse display case at the checkout or near the payment area for refrigerated food, drinks and snacks for spontaneous sales. Café or snack bar — the PAROS impulse display case at the checkout for displaying confectionery, sandwiches or salads for impulse sales. Fast food or quick service restaurant — the PAROS impulse display case at the checkout or waiting area to attract customer attention to desserts or snack products. Cinema, sports hall or entertainment centre — the PAROS impulse display case next to checkouts or in high-traffic areas for refrigerated product availability.

Hygiene and operation

The operation of PAROS impulse display cases must ensure appropriate HACCP procedures, especially considering the direct contact of products with customer-accessible display areas. Temperature control — the display case’s operating temperature must be checked and recorded regularly; the product’s actual temperature must be measured with a calibrated thermometer. Product rotation — frequent product rotation in impulse display cases due to high consumption; strictly follow the FIFO principle and regularly check expiry dates. Daily cleaning — the interior and glass must be cleaned every day after business hours using a disinfectant approved for the food industry. Glass maintenance — glass surfaces must be polished regularly, as the display case glass is frequently touched by customers. Product protection — products must be covered or removed from the display case outside business hours.

HoReCa usage scenarios

Café chain with a standardised impulse sales concept — the PAROS impulse display case at every checkout in all chain locations, ensuring a consistent impulse sales effect. Large supermarket checkout with a dedicated impulse zone — the PAROS display case at the checkout or end of the checkout lane for refrigerated products to encourage impulse purchases. Fuel station convenience store — the PAROS impulse display case at the station’s payment area for drinks and snacks for spontaneous sales. Cinema or sports hall waiting area — the PAROS impulse display case in a strategic location in the waiting or high-traffic area for confectionery and drinks. University cafeteria or company canteen — the PAROS impulse display case at the checkout to encourage daily snack purchases by students and employees.

Frequently asked questions

What is the optimal placement for the PAROS impulse display case? The best results are achieved at the checkout, counter edge or in the customer’s movement path before the payment area. Contact the BHS team for individual consultation, and explore the full Impulse Display Case range.

Is the PAROS impulse display case suitable for hot products? The PAROS impulse display case is refrigerated — designed for cold and chilled products. Also explore the Impulse Display EXTRA and BALI II Showcase as alternatives.

Why choose BHS?

BHS – Baltic HoReCa Solutions supplies professional equipment for restaurants, cafés, hotels and canteens: more than 20,000 products from many manufacturers. Our specialists help you choose the right equipment and spare parts for your kitchen or bar.

Delivery

We deliver across the European Union. Delivery time and cost depend on the order volume and destination — contact the BHS team for an exact price and lead time.